ARK (Advanced Responsive Knowledge)

ARK is an innovative start-up data analytics company serving Mobile Telecoms (Telco) and Microfinance Institutions (MFI) in Africa and Asia. E-Fulusi together with ARK have formed a sister arm called ARK East Africa. The main product under this partnership is provision of credit scoring and customer behaviour analysis for Telcos and MFIs. ARK EA uses proprietary algorithms to produce clear insights into the value of Telco and MFI customers. Ark's innovative analytic technology is developed in the UK